The Printed Blog
Published February 1st, 2009 in YorgoAbout Publishing Blogs
Vouliagmeni, February 1, 2009 - by Yorgo Nestoridis
Writing a great Article is an art. Bianca Gubalke has written the brilliant Review of The Printed Blog 2 days ago on her site AuctionTalkLive.com under the title slug 'Blogging with a Twist'.
I could not find that article on Google under any relevant search term, such as Printed Blog Review or Blogging with a Twist or The Printed Blog. Bianca posted the article in a category 'Bianca Gubalke Reviews'.
There are many great writers out there, who produce worth while content, however they never make it to the top of Google.
Writing great stuff is one matter, publishing is another profession.
The Printed Blog
To prove the point, I have taken Bianca's article and published it in the YORGOO Publishing Framework by simply changing Title, Tags and Category. From 'Blogging with a Twist' it became 'Printed Blog Review' and the Categories are now "Semiomantics online Publishing Tools", "Printed Blog Review" and "Publishing Blogs".
The Printed Blog Review on top of Google
The result was almost immediate! Bianca's Printed Blog Review jumped to Google's top:
The Printed Blog Review on Google
As you can see: a 4 line article on BlogMmasterClass.com pointing to Bianca's article ends up on Rank 8.
The re-published Original Article is on top of Google under Printed Blog review.
YORGOO Publishing is doing what it has been created for: publishing.
But there is more fun:
Who is Rudi Vanhaecke?
Rudi Vanhaecke is the 'Home Business Success Doctor' as you can see from his profile. (Rudi, if you read this: get in touch with Zo or Bianca to get your Cashflowin Profile Pages.) Rudi is the owner of the 4th Ranked yorgoo.directoryofhomebusinessopportunities.com. This is a simple YORGOO Blaster! The site reprints the Article as Published o YORGOOpublishing with the Title Printed Blog Review.
Who is Ole Schneider-Konrad?
Ole Schneider-Konrad is the owner of Cyberaction Web Services and Traffic Programs. Hes performance on this article is even more surprising: in his feed, he just grabs the title of the article, without any content and his YORGOO Blaster sits on Google Rank 5!
Publishing vs. Copywriting
Publishers need great content and Copywriters need great Publishers; it's a give and take to assure success. The goal of a Copywriter is to get his Copy delivered to the largest possible audience. The Publisher's interest is to position his publication in front of his target to deliver great content and ads.
These two interests point into the same direction, however, they are not exactly the same.
Publishing Blogs
Publishing blogs is like publishing a newspaper or magazine: the blog, in our case the Semantic Content Managed System and Framework as such must attract readers. The reputation of the Publication is linked to the Name of that Publication, i.e. YORGOO Publishing. A publisher targets his market by publishing content interesting for his readership and prospect targets.
Many Bloggers do not distinguish between publishing their blogs and publishing their articles.
Publishing Copy or Articles
The Copywriter produces content in his or her name and builds the reputation as a writer. Now the issue is the following: as a writer you may now have a contradictory task: choose between the promotion of your Name and the Promotion of your Content.
As a writer you must promote your name and authorship. However, most self-publishing blogs fail to deliver the content to target because writers are egocentric by nature and task. They target themselves instead of the interested target audience, which is ntural and also a permanent temptation. Also there is the artistic element which often does not want to compromise with the commercial requirements.
Example: "Blogging with a Twist" as a title may be attractive to readers, however it will not help to deliver the article to the target. The easy compromise using WP CMS is to create a slug different from the visible title, a slug which is search engine efficient.
The Writer usually delivers his Content to a publisher who decides upon publishing and who may post-edit some of he content and titles to optimize it to taste of distribution (search engines), advertisers and readership.
Publishing Blogs 2
The Publisher, when receiving an article, has to compromise between readership's interest and his own commercial interests. Usually his primary goal is to deliver the content to target and to increase readership. In an environment where pull marketing is used, the publishing platform must therefore be found by new potential readers and the content serves to position the framework on keywords potential new readers may search for. For this reason, he may have to adapt a copy formally to the needs of efficient publishing, such as titles, sub-titles as well as the choice of terminology in relation to targeted keywords.
YORGOOpublishing is focused on Publishing and you may have noticed the absence of advertising on YORGOOpublishing.com. For the time being, we are not interested in advertising and any compromise with the needs of advertisers. It is our declared goal to position the YORGOO Publishing Framework efficiently on Google on top of the targeted keywords and to get there, we need good content, such as Bianca's artcile.
And Bianca needs good Publishers who give to her content the value and attention it deserves.
PS: If you are syndicating the posts from YORGOO Publishing, check out google to find your site and report the result here below by entering a comment. We may mention it in a next post an pull upyour site.
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